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Home / News Articles / The importance of menu development
Menu Development

30th May 2019

The importance of menu development

Quattro Foods manufactures and supplies menu plans to the food industry in the UK and Europe. Although great tasting food is our end product, we place equal value on our reputation for outstanding customer care. Looking after our clients involves much more than ensuring deliveries arrive on time or that communication is swift and clear. It involves fulfilling your precise requirements. Delivering your dream. Bringing your ideas to life on a plate.

Our development chefs take many considerations into account when embarking on each new project. Committed to using fresh local produce, the season is a primary factor in sourcing ingredients. Other factors for a food manufacturer’s menu development team to consider are wider changes in the international culinary realm. We are continually keeping an eye on the latest food trends and keeping pace with changes in food production technology.

However, the bigger picture always plays second fiddle to the minutiae of our customer’s needs. With a keen eye for detail and an uncompromising desire to please, our experienced chefs leave no stone unturned in pursuit of your perfect products.

The Quattro team launch each project with a deep analysis of your business needs, which often involves discovery into the type and quantities of food your customers consume and demand. This research phase is the forerunner to the menu development phase and is critical to the success of all food service businesses. It establishes the groundwork required to begin creating the content and design of a menu plan.

Our chefs begin by conceiving a bespoke action plan for each project. Creating an exciting and relevant menu that fits your specifications – including time and budget – often requires research into new dishes to entice and delight your customers whilst remaining true to your brand.

Although cooking is a passion as much as a career for many, every chef bases his or her work around one golden rule: Cook what your customer loves, not what you love. This requires a deep understanding of your market and immersion into a client’s company values and mission. Development chefs must possess a knowledge of the food that sells best and receives the highest acclaim and must be able to combine it with a commitment to the brand.

The fine art of menu development involves some of the most creative aspects of a development chef’s work. Tasting, testing, combining flavours and textures and starting from scratch until you get it just right is the most thrilling aspect of a job for a professional cook. Can you marry your vision to the customer’s budget? What flavour combinations work well together? How should you source the best local ingredients? Development chefs must offer a transparent viewpoint and be highly trained in food science – from recipes and costing to design and equipment.

For a project to run smoothly and economically, chefs must use leading-edge kitchen equipment and continually innovate with ingredients to keep things fresh. They should combine a depth and breadth of experience and knowledge in food manufacturing and fully understand every client’s needs.

We are proud of our talented chefs at Quattro Foods who fulfil all the above criteria and create delicious and vibrant food for our loyal clients, year after year.

Filed Under: News Articles Tagged With: ambient food supplier, bespoke menu development, chilled food supplier, food menu creation, menu development

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